Course Structure
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Module 2
September 2012
BARCELONA / MADRID, SPAIN (ESADE)
Dynamics of Globalizing Industries
Industry Economics
 Market demand and supply, monopoly and
oligopoly behavior.
Short- and long-run production costs.
Pricing strategies: value, hedonic pricing,
marginal cost pricing.
Managerial applications of decision-support tools
and models.
Corporate Strategy and Industry Dynamics
Frameworks for industry analysis and firm analysis.
How globalization changes industry competition.
Role of strategic alliances, partnerships and
extended networks.
Mergers and acquisitions (strategy).
Platforms of Corporate Finance
Time value of money, valuation of stocks and bonds
Capital markets, risk and return.
Weighted average cost of capital, capital asset
pricing model.
Corporate finance vs. project finance.
Decision support tools.
Regulation, transparency, and corporate social
responsibility.
Variations in international capital markets:
assessments of risk and return.
Comparative financial institutions.
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Industry Dynamics
This integrative course is composed of a business
simulation and focuses on a fast-moving consumer
goods industry, guided by industry executives and a
proven, proprietary industry simulation to:
Identify drivers of industry change.
Devise new firm strategies to improve profitability
and gain long-term competitive advantage.
Negotiate mergers and acquisitions, partnering
agreements and alliances.
Contrast challenges in industrial markets
(Module 1) vs. challenges of fast moving consumer
goods markets.
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