Course Structure
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Module 3
November 2012
BUENOS AIRES (ESADE), ARGENTINA /
SAO PAOLO, BRAZIL
Multi-National Firm:
Strategy and Structure
Structuring and Managing the Global Firm
 Multinational structure, systems and processes.
Location selection and coordination.
Mergers and acquisitions (implementation).
Organizational design.
Managing the evolving multi-national.
Management incentives and compensation issues.
Global Logistics and Operations Management
Competing through globalized operations.
Capacity management, timing and flexibility across
the international value chain.
Learning curve, process/product innovation.
Services and total quality management.
Analytical methods and decision-support tools.
Marketing for Global Executives
Market demand, consumer / customer behavior,
market research.
Segmentation, targeting and positioning.
Marketing mix.
Branding and brand management.
Vital elements of a marketing plan.
Global go-to-market strategy.
Analytical methods and decision-support tools.
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Strategic Business Simulation
This integrative course allows students to experience
the reality of a globalizing firm with a broad portfolio of
goods / services:
Understand the current firm structure and drivers
of change
in a globalizing firm.
Assess the impact of global marketing,
inbound - and outbound logistics / services as well as
out - sourcing and off-shoring.
Determine how best to redesign / adapt a firm’s
structure, systems and processes to compete
in a globalizing economy.
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