Module 5 April 2013 BEIJING /SHANGHAI, CHINA (ESADE)
Organizational Innovation
and Evolution in Advancing Economies
Entrepreneurship / Intrapreneurship The impact of start-ups and entrepreneurship in
advancing economies. Regional advantages and industry clusters. Infrastructure, regulation and formal/informal
institutions to support and nurture entrepreneurs. Role of venture capitalists and other start-up resources.
Succeeding in Emerging Markets Strategic and operational differences between
doing business in advanced economies and
emerging economies. Key considerations, capabilities and resources
required for a firm to succeed in emerging markets. Comparative country / market analysis. Frameworks and tools for assessing opportunities
in emerging markets. Promotion, channels / retailing, sales force design and
implementation.
Comparative Institutional and
Organizational Analysis Directed field research project combining course
concepts and frameworks with observations and
experiences in live “case” companies. Participants address a specific area of the value chain,
working to extrapolate examples of frameworks and
concepts learned. Opportunity to synthesize and understand the
interaction of concepts, principles and frameworks.
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Applied Case Studies in Advanced and
Advancing Economies
In this integrative course, participant teams will focus
on the development and analysis of a series of applied
case studies to:
Understand innovative processes in established
and emerging firms. Apply industry- and market-analysis frameworks
and tools to identify and assess attractive
opportunities. Shadow executives from a range of industries in
Moscow to analyze their leadership. Contrast these
styles with the management styles of those in
advanced economies.
The impact of start-ups and entrepreneurship in
advancing economies.
